CASA MUSEO

“La mia casa è un museo” è un’iniziativa dell’Associazione Amici del Museo Bagatti Valsecchi – in partnership con l’Associazione Luisa Berardi e il Comitato Quartieri Case Popolari Calvairate-Molise-Ponti – a favore di bambini e ragazze delle case popolari della zona 4 di Milano, con l’obiettivo di combattere l’esclusione sociale e la deprivazione culturale, acuite dai lunghi mesi di lockdown della primavera 2020 e, ora, dall’impossibilità di effettuare visite scolastiche, utilizzando l’arte come strumento di riscatto sociale ed evasione.

Il progetto mette in relazione due realtà vicine geograficamente ma molto diverse dal punto di vista della composizione sociale: i destinatari sono infatti i minori e le giovani mamme delle case popolari dei quartieri Calvairate Molise e Ponti, caratterizzati da elevati livelli di povertà e da un elevatissimo numero di immigrati, spesso ancora molto incerti nell’uso della lingua italiana, mentre il percorso ha il suo centro nella casa museo Bagatti Valsecchi di Via Gesù. Ed è proprio la sua identità di dimora ad agevolare l’avvicinamento dei destinatari attraverso una serie di temi non lontani dalla propria quotidianità, dal cibo all’abbigliamento, passando attraverso arredi e oggetti di uso quotidiano o legati a momenti particolari della vita, come le cerimonie per le nascite e i matrimoni. Un modo per incidere sulla loro percezione della cultura e dei luoghi del centro città creando appartenenza e consentendo loro di viverli con naturalezza e semplicità.

Il progetto necessita di fondi, parzialmente coperti con un finanziamento dalla Regione Lombardia, ed è adesso partita una campagna di raccolta fondi (ospitata dalla piattaforma Rete del Dono) volta a raggiungere l’obiettivo prefissato: offrire a 50 bambini della scuola primaria, mamme con bambini della scuola materna e adolescenti l’opportunità di avvicinarsi a un luogo magico come la casa museo Bagatti Valsecchi, uno scrigno denso di stimoli capaci di influire sui loro interessi e, di conseguenza, sui loro percorsi di studio e sulle possibilità di ingresso nel mercato del lavoro, elementi fondamentali per emergere dallo stato di povertà e isolamento in cui si trovano.

THE TRUFFLE

Humid and rainy days, and also this year, subject to the restrictions imposed by the pandemic, it will be possible to dedicate a few days to lovers to discover and taste the white truffle. It is a seasonal pleasure that can be enjoyed at the table, but not only. The ninetieth edition of the Truffle Fair is staged in Alba until December, while in  Romagna there is “Tartòfla Savigno” while in Acqualagna, Marche, you can enjoy a complete olfactory and gustatory immersion. It is superfluous to suggest that you do not miss these occasions dedicated to good food.

CASTLE CELLARS

Authentic monuments of a family and an enoic tradition that is lost over the centuries, a journey in the beautiful country between past and present in the name of wine. The castle of Noarna in Trentino or the Castle of Fonterutoli of the Marquises Mazzei in Tuscany, the estate of the Counts Faina in Umbria or the Castello di Brolio, of the Ricasoli family in Tuscany, all surrounded by splendid vineyards. Active and open to visitors who want to combine tastings with a unique and exclusively Italian atmosphere.

CERTIFIED PRODUCTS

The three-year communication and promotion campaign for DOP and IGP fruit and vegetables financed by the European Union is close to the Italians and at this moment more than ever is committed to promoting Green Asparagus from Altedo, Ciliegia di Vignola, Peaches and Nectarines from Romagna, Lusia Salad, Emilia Romagna Pear, Treviso Red Radicchio and Castelfranco Variegato and Chioggia Radicchio. DOP and IGP products not only encourage local economies, but are also healthy foods that are good for the body and help maintain a strong immune system. To be close to Italian consumers in this difficult and unpredictable situation, the campaign is committed to proposing, month after month, simple and healthy recipes to be made alone or in company with DOP and IGP fruit and vegetables. In the early years of the twentieth century, sericulture went into crisis due to international competition and this led in a short time to the disappearance of mulberry trees, replaced mainly by apple trees but above all by cherry trees.

HANDS COLORS

In this summer when, in closed places or without the right distances, the mask must still be worn, the hands are always in the foreground. And to win is the desire for joy. Hence an explosion of colorful nails, geometries, smiley faces and flames, and “logoed” manicures. There is no shortage of fluorescent colors, perhaps enriched by geometric decorations, flower degradé, or marbled. But to deserve a special mention are the personalized nails with a reproduction of the most famous logos, such as that of Chanel.

CASTLES

The Emilia-Romagna of history, towers, gentler hilly landscapes, castles and fortresses from the Apennines to the Great River Po focuses on the outdoors for summer 2020! In the Castelli del Ducato circuit four new strongholds, providing extraordinary access to previously unvisited spaces, marvelous parks and private gardens on the routes. The manors that have opened the embellished doors and secret gardens to visitors rise to 13. The Castles of the Duchy offer guided tours which become, in fact, authentic experiences in places of great beauty, fortresses and historic houses surrounded by nature or in suggestive characteristic historic villages.

SEASONALITY

The peculiarity of the typical products of Campania is that everyone, from fish to vegetables, fruit, cheeses, have a very precise seasonality which is very often short and decisive for the goodness of the product. The anchovies of Menaica, for example, are fished only from March 25 to July 22, the spinster apples are so called because of their late ripening and the purple aubergine top is harvested twice a year, but the second harvest is that from where the best quality comes from. Remembering the seasonality of Campania products is the trick to always recognize the best products without having to know all their other characteristics, which are really many and unfortunately impossible to keep in mind.

CENTERPIECE HOME

If the kitchen has always been the centerpiece of the Italian home, the island kitchen has the power to concentrate tools and work spaces at the center of the environment, softening the differences between the spaces and promoting aggregation. It is a “block” around which you can gather, even in a historical moment in which what is important is to keep your distance. The kitchen has always been a “stimulating” environment, a meeting point between design and technology, which lends itself to the use of new materials that are not only beautiful, but also performing and certainly a space appreciated by all during the “quarantine”.

FOOD HYGIENE

The Higher Institute of Health has produced the report “Interim indications on food hygiene during the virus epidemic” with practical indications on how to produce, market and consume food, which is also useful for us in this period. The document dedicated to operators in the food sector is however also interesting for a wider type of public, therefore consumers, who must follow precise rules of hygiene in the domestic environment concerning the arrangement of shopping, hand washing, product separation. raw and those cooked in the refrigerator, the disinfection of the surfaces of the house illustrated in an infographic dedicated to them.

SHOPPING ON-LINE

Online shopping has convinced few Italian consumers in the lockdown period. The data emerges from a survey sent through WhatsApp and e-mail throughout Italy. The investigation, in addition to certifying a curiosity and openness to the world of online shopping, shows that the consumer “is basically not willing to give up the personal and human component, whether it is his trusted greengrocer, the cashier of the supermarket or the shopkeeper. ” The “red zone” and the restrictions on movement within 200 meters from home have determined the success of the neighborhood shops. The size of the small “local” supermarket seems to have agreed: the variety of the offer, the convenience and proximity of these small neighborhood businesses, combined with the convenience and the presence of periodic offers, has attracted at least one turn 54% of consumers.