CERTIFIED PRODUCTS

The three-year communication and promotion campaign for DOP and IGP fruit and vegetables financed by the European Union is close to the Italians and at this moment more than ever is committed to promoting Green Asparagus from Altedo, Ciliegia di Vignola, Peaches and Nectarines from Romagna, Lusia Salad, Emilia Romagna Pear, Treviso Red Radicchio and Castelfranco Variegato and Chioggia Radicchio. DOP and IGP products not only encourage local economies, but are also healthy foods that are good for the body and help maintain a strong immune system. To be close to Italian consumers in this difficult and unpredictable situation, the campaign is committed to proposing, month after month, simple and healthy recipes to be made alone or in company with DOP and IGP fruit and vegetables. In the early years of the twentieth century, sericulture went into crisis due to international competition and this led in a short time to the disappearance of mulberry trees, replaced mainly by apple trees but above all by cherry trees.

HANDS COLORS

In this summer when, in closed places or without the right distances, the mask must still be worn, the hands are always in the foreground. And to win is the desire for joy. Hence an explosion of colorful nails, geometries, smiley faces and flames, and “logoed” manicures. There is no shortage of fluorescent colors, perhaps enriched by geometric decorations, flower degradé, or marbled. But to deserve a special mention are the personalized nails with a reproduction of the most famous logos, such as that of Chanel.

CASTLES

The Emilia-Romagna of history, towers, gentler hilly landscapes, castles and fortresses from the Apennines to the Great River Po focuses on the outdoors for summer 2020! In the Castelli del Ducato circuit four new strongholds, providing extraordinary access to previously unvisited spaces, marvelous parks and private gardens on the routes. The manors that have opened the embellished doors and secret gardens to visitors rise to 13. The Castles of the Duchy offer guided tours which become, in fact, authentic experiences in places of great beauty, fortresses and historic houses surrounded by nature or in suggestive characteristic historic villages.

SEASONALITY

The peculiarity of the typical products of Campania is that everyone, from fish to vegetables, fruit, cheeses, have a very precise seasonality which is very often short and decisive for the goodness of the product. The anchovies of Menaica, for example, are fished only from March 25 to July 22, the spinster apples are so called because of their late ripening and the purple aubergine top is harvested twice a year, but the second harvest is that from where the best quality comes from. Remembering the seasonality of Campania products is the trick to always recognize the best products without having to know all their other characteristics, which are really many and unfortunately impossible to keep in mind.

CENTERPIECE HOME

If the kitchen has always been the centerpiece of the Italian home, the island kitchen has the power to concentrate tools and work spaces at the center of the environment, softening the differences between the spaces and promoting aggregation. It is a “block” around which you can gather, even in a historical moment in which what is important is to keep your distance. The kitchen has always been a “stimulating” environment, a meeting point between design and technology, which lends itself to the use of new materials that are not only beautiful, but also performing and certainly a space appreciated by all during the “quarantine”.

FOOD HYGIENE

The Higher Institute of Health has produced the report “Interim indications on food hygiene during the virus epidemic” with practical indications on how to produce, market and consume food, which is also useful for us in this period. The document dedicated to operators in the food sector is however also interesting for a wider type of public, therefore consumers, who must follow precise rules of hygiene in the domestic environment concerning the arrangement of shopping, hand washing, product separation. raw and those cooked in the refrigerator, the disinfection of the surfaces of the house illustrated in an infographic dedicated to them.

SHOPPING ON-LINE

Online shopping has convinced few Italian consumers in the lockdown period. The data emerges from a survey sent through WhatsApp and e-mail throughout Italy. The investigation, in addition to certifying a curiosity and openness to the world of online shopping, shows that the consumer “is basically not willing to give up the personal and human component, whether it is his trusted greengrocer, the cashier of the supermarket or the shopkeeper. ” The “red zone” and the restrictions on movement within 200 meters from home have determined the success of the neighborhood shops. The size of the small “local” supermarket seems to have agreed: the variety of the offer, the convenience and proximity of these small neighborhood businesses, combined with the convenience and the presence of periodic offers, has attracted at least one turn 54% of consumers.

MOTHER’S DAY

When is Mother’s Day? Until not many years ago mothers’ wishes were always made on May 8, then the date was changed on the second Sunday of May. In fact, the date changes every year. Last year, for example, was May 12th. The “elastic” date is to allow all working mothers to spend their feast day with their children, therefore the exact date changes every year. So being today the date for this year, best wishes to all mothers.

OUTDOOR TRAINING

Many of you in this period to keep fit, have done physical activity within the home, perhaps following a lesson on the web, from fitness to yoga. But from today with the new decree in force, a real breath of fresh air finally arrives for all sports fans, many of whom will presumably be starting to suffer from claustrophobia. Finally, sportspeople will be able to breathe fresh air thanks to the reopening of parks, gardens and municipal villas, where they can do physical activity, even if respecting the necessary precautions, such as the use of the mask and the distance, of 1 meter if you are taking a simple walk. , 2 meters in case of training, such as running. So take advantage of the city of Parco Sempione, together with the Civic Arena and the Triennale Garden and the central Indro Montanelli Public Gardens.

NO STRESS

Durante questo periodo imprevedibile, una cosa è certa: stiamo tutti vivendo una nuova serie di sfide. Ecco perché è importante concentrarsi sulla salute mentale, oltre che al benessere fisico. Se ci sentiamo stressati o sbilanciati, dobbiamo pensare che non siamo soli. Prendiamoci del tempo per riflettere e ricaricarci. Non passiamo le nostre giornate su social e TV che in questo periodo sono monotematiche con una comunicazione assolutamente disfattista. Leggiamo un libro, dedichiamoci alla cucina, ai vasi sul balcone, giochiamo con il nostro cane o gatto, o comunque facciamo “cose” che ci distolgano mentalmente da questa situazione surreale, e vedrete, che tutto andrà bene.