Another important sign of recovery for Milan are the Fashion Week shows which ended today. It was the first “physical” event that showcased Milanese fashion after the lockdown, a set of events that were expressed live, but which also had an unprecedented online transposition. An original and unresolved Fashion Week, not only from an aesthetic and technical point of view, but an event that offered a broad interpretation of the challenges that, not just fashion, must and will have to face.
Categoria: MEMO | Maddy Bee
Via Montenapoleone | Tourist
WELL BEING
It seems that the well-being of Italian consumers takes the environment more and more into account. In fact, salons offering natural treatments are increasing in the face of a growing demand for organic, cruelty free and in some cases even vegan treatments. In one year this type of offer has increased by 19 percent. To make its way among the preferences of consumers is increasingly agricultural cosmetics with products that are made with natural ingredients and with attention to the environment even in the packaging.
SILENT BOOK
Il Museo Bagatti Valsecchi celebra la fine di settembre e l’arrivo dell’autunno proponendo al pubblico attività già sperimentate con successo. Per i due weekend di settembre (18 e 19, 25 e 26), il venerdì e il sabato i visitatori saranno infatti omaggiati del Silent Book: un piccolo libriccino composto di sole immagini che accompagna a ricercare i particolari e gli oggetti della collezione durante il percorso di visita. Guardare il Museo con occhi nuovi, giocando a scoprire i dettagli e i colori degli ambienti e delle collezioni: è questo l’obiettivo del Silent Book, un piccolo libro realizzato nel 2006 grazie alla generosa sponsorizzazione della Fondazione Cologni dei Mestieri d’Arte, accessibile a tutti i visitatori perché privo di barriere linguistiche e culturali.
MYTH FOR STYLE
The summer now consumed has seen several anniversaries in the hotel sector, but the Hotel du Cap-Eden-Roc, an emblem of exclusivity and glamor in the heart of the French Riviera this summer celebrated its 150th anniversary in a renewed guise. It is located halfway between Marseille and the Italian border on the coast of the Riviera clearly identifiable by the pink plaster, a myth for style holidays. Always frequented, even recently, by famous people including Ernst Hemingway, Rodolfo Valentino, Picasso and many others. The architect Patricia Anastassiadis to celebrate the anniversary has rethought some emblematic spaces finding a dialogue between past and present. Fascinating and exclusive to see.
QUALITY FOOD
The “Gastronomic September” will be in Parma until 27 September, a month of culture of good food, insights and initiatives related to the promotion of the excellence of the territory. The Gastronomic September 2020 focuses on the appeal of the gastronomic excellences of the Food Valley as a lever of territorial marketing: the trait d’union will be the culture of food, exemplified by the PDO Prosciutto di Parma and Parmigiano Reggiano, pasta and tomato supply chains, milk and anchovies . But not only! A dinner show with the opera director Gianmaria Aliverta and musical events in collaboration with the Teatro Regio di Parma are also scheduled.
The ho.re.ca operators will be the storyteller in the kitchen. from Parma, starting from the 30 restaurateurs of the Parma Quality Restaurants circuit.
IN SHORT
Today is the last day of August, and summer is almost upon us, the Italian cities have been emptied as always. But this year many have spent the summer in an urban dimension or only with short-haul holidays, perhaps a choice due to the consequences of Covid. However staying in the city was not so bad with aperitifs organized on the terraces of important Milanese hotels and picnics among the skyscrapers of City Life spectacularly organized by Peck. In short let’s face it, it was a good summer for everyone.
ICE CREAM MOOD
It is the perfect season to enjoy an ice cream: by the sea, in the mountains, in the city. Even at home. In its multiplicity of flavors, ice cream that not only represents one of the excellence of Made in Italy, but sees the first consumers in the world in Italians. During the lockdown, however, ice cream reinvented itself as a pleasure to be enjoyed even at home, recording positive results precisely in delivery. From the start of the lockdown to today, Deliveroo has recorded an increase in the number of orders of around 58%, an increase that rises to over 100% when compared with the same period of last year.
RAILWAY STATIONS
Transit places but far from being the “non-places” of Marc Augé, Italian railway stations are recognized all over the world. Starting from Milan Central Station, with its fascist-style building contaminated with contemporary elements, thanks to a renovation dating back to 2000, in Bologna Centrale known for the attack which marks the 40th anniversary of August 2nd. In the middle, the most modern and avant-garde railway stations such as Reggio Emilia Av Mediopadana and Naples Afragola, born at the time of high speed and signed by archistar. Also worth mentioning are the “historical” ones such as the Central Station of Palermo, designed at the end of the nineteenth century.
ANTIQUE TRADE
The Masterpiece art and antiques fair – a London event not to be missed by fans and professionals – this year was held entirely online. First among the fairs in its sector that, following the example of art and design, could follow its example. A sector that is increasingly opening up to a young and geographically transversal audience. Like the one gathered in the Young Collectors Club, «a club open to collectors up to 45 years of age that currently welcomes about eighty members and has among its objectives two-monthly meetings for members and the ambitious goal of stimulating and in some way training a new generation of collectors ». In the meantime, Masterpiece sales have gone well.
FONDAZIONE ARMANI
Il Museo Bagatti Valsecchi annuncia l’ingresso della Fondazione Giorgio Armani nel suo Albo d’oro, il circolo di sostenitori nato nel 2019 per supportare le attività e lo sviluppo dell’istituzione milanese.
La Fondazione Armani, legata al noto brand di moda, ha accolto con generosità la richiesta fatta ad aziende e imprenditori di offrire un sostegno per affrontare le importanti spese di gestione e conservazione del Museo in assenza dei consueti introiti derivanti dal pubblico, dai numerosi eventi privati e dalle attività sostenute da sponsor, tutti bloccati dal lockdown dovuto al Covid 19.
Nata nel 2016, La Fondazione Giorgio Armani ha l’importante compito di salvaguardare e tramandare i valori e i principi che hanno fatto del Gruppo Armani, nel tempo, una realtà unica e ha l’obiettivo di realizzare progetti di utilità pubblica e sociale, con particolare attenzione alla cultura e al supporto delle giovani generazioni.
La Fondazione Giorgio Armani e il Museo Bagatti Valsecchi hanno in comune una storia legata al territorio lombardo, all’eccellenza e all’attenzione per un patrimonio di valori e di cultura che è importante preservare e trasmettere.