FASHION 2020

Oversized jackets and coats, neutral and pastel colors for the insiders who have animated the last Fashion Week years. The reference to the past lies in the detail, from the shoe to the shapes of the end of the millennium. Attention is paid to accessories that, if chosen well, always give a strong character to the best looks. Easy to get lost in a wrong look, between courageous aspirants and daring combinations, the possibility of falling at the mercy of disproportionate outerwear and “candy effect” is really around the corner. Sometimes you just have to dare a little less to get a refined but super cool look.

KARL GAME

Everyone knows the cat Choupette, that of the legendary Karl Lagerfeld, but now everyone will love it. They created a game that allows you to step into the shoes of your beloved cat, making your way through the iconic Maison Lagerfeld in Paris. The task is to find the indispensable seasonal garments within the new collection and avoid the neighborhood dogs. All trying to get the highest score, to then collect special items such as bags, sunglasses and the lucky number seven of the Kaiser.

ANNA VIRGILI

Now finding high quality leather goods, like the one our grandparents used, is really a puzzle. However, this does not happen for Anna Virgili, who since 1988 has offered her customers top quality leather goods. It was born as a small family-run boutique in San Benedetto del Tronto, but despite its size also on the market, it had an unconditional love for its customers by giving them an accurate attention to small details and impeccable service. 4To date Virgili is an important brand in the world, but which remains attached to its roots and which still tries to offer the same things of that time, an excellent made in Italy product.

ACHILLE GUCCI

Achille Lauro is the revelation, in his consecration, of this Sanremo 2020 Festival. A success that is also due to the collaboration with Gucci. A project brought to the Ariston stage that has turned into a different journey every evening. The look of the first red carpet was in fact a red carpet “non-look”, in perfect style I don’t care, title of the song by the Roman singer, competing at the Festival. Then the iconic flesh-colored cape and onesie from the early evening. Go viral in seconds. And for the evening of the duets, Achille Lauro turned into David Bowie in his version of Ziggy Stardust. Then came the turn of the Divine Marchesa Casati Stampa, eccentric and lover of luxury. For the final evening, Lauro went down the stairs interpreting Elizabeth I Tudor, virgin bride of the country, of the people, of art and defender of freedom. Only an extravagant and nonconformist like Gucci could accept a collaboration like this, it is certain that his looks did not go unnoticed

SOS CEREMONY

Alberta Ferretti launches a new limited edition for autumn 2020, ready to fulfill the wishes of those who are looking for formal dresses for a special occasion or an event with a high degree of elegance. A lot of color, shiny fabrics and jewel applications are the basis of these models that range from the long, ethereal and undeniably underwire style dress, to the jacket and trouser suit. A game of contrasts, between a romantic and delicate femininity like silk and chiffon, and a stronger but never androgynous attitude. architectural ruffles and decisive, sculpted cuts are a recurring element, which conquers at first glance. the palette for the coming autumn is wide and, if on one side there is a lot of black, on the other side a dusty gray and blue, blue, purple and cyclamen stand out in a brilliant key.

JEANS STORY

It’s called Miu Miu Denim Icons the new capsule collection launched by the brand that celebrates denim in all its coolest forms. Six jeans, each with a design inspired by the decade in which it was created and named after the most sophisticated, chic and iconic woman who wore it. Dark blue heavy cut Jauren reminiscent of the classic workwear of the 40s. Brigitte, on the other hand, has a high waist in dark denim, cut at the ankle to remember the very feminine line of the typical 50s Capri pants. Françoise is in white denim, straight and with a high waist, typical of the 60s. The Jane model in faded and flared denim as it was in fashion in the 70s, with the low waist resting on the sides and the bell-shaped leg, in perfect “flowers for children” style. Brooke is unisex, in dark jeans as he was loved in the 80s, now with a mustache for a more current touch.
And finally Kate, a pair of medium blue loose jeans that seem stolen from her wardrobe. With a natural and minimal elegance, it follows the fashion dictates of the 90s.

AIR MILAN

The women’s fashion week is over and Nike celebrated with a special Air Jordan I Mid colorway dedicated to Milan. The upper of the shoe boasts inserts in leather, suede and canvas whose shades vary from beige to caramel, to recall architectural elements of the metropolis such as the Duomo and the Galleria Vittorio Emanuele II. Finally, a leather tag with the word “MLN” completes the look.

MAXI ACCESSORIO

Arriva dal passato, ma torna nel presente con dimensioni extra large: parliamo del cerchietto, oggi più bombato e appariscente che mai.
Dalle influencer dei nostri tempi fino alle reali come Kate Middleton, il cerchietto è l’accessorio must have, che piace in strada come sulle passerelle. Basta che sia maxi! Da Prada che lo propone in velluto, a Gucci che ci applica strass importanti, fino ai modelli più accessibili, il cerchietto ha il potere di ordinare e mettere in risalto la chioma delle donne, rivelandosi un accessorio trasversale ed adatto a tutte. Portabile anche nelle giornate più grigie, che sia con un vestitino o un look più metropolitano, può cambiare tutto il carattere del vostro stile… l’importante è non rinunciare alla vostra dose di volume!

ALL-STAR GUCCI

All basketball fans stopped to follow the NBA 2020 All-Star Game, one of the most spectacular events of the League, which in addition to having a huge sporting impact, has always attracted the attention of numerous brands. Among these Gucci, who wanted to create a themed capsule collection that demonstrates the broad views of the Florentine maison. In fact, a rather large collection was born from the mind of the creative director Alessandro Michele, which has in common a special reinterpretation of the GG monogram. The line up of items includes a selection of clothing ranging from shirts to windbreakers, to sneakers and a variety of accessories consisting of scarves, bags, covers and a ball that will surely make collectors crazy.

ECO REFIT

La spinta innovativa e la solida consapevolezza ambientale di Favini, hanno portato ad uno nuovo risultato. REFIT: la carta ecologica, che si inserisce perfettamente in un contesto in cui il mercato è sempre più attento alla sostenibilità In particolare, il settore del fashion dimostra una spiccata sensibilità per l’ambiente e Refit, con il suo contenuto effettivo e sensoriale, che arriva proprio dal mondo del tessile, è la risposta alle esigenze di questo settore, con un nuovo materiale per packaging e comunicazioni più green.
Per produrre la carta REFIT vengono utilizzati sottoprodotti del tessile di origine Italiana, che provengono dalla lavorazione di cardatura, filatura e tessitura. L’uso degli scarti industriali permette di limitare le materie prime vergini, promuove il riuso creativo di scarti e segue i principi dell’economia circolare.