SWEET HOME

The lockdown has helped to initiate a series of reflections on the management of private and domestic spaces, and in many cases it has led to real revolutions, with retractable furniture, screens and functional furnishings such as the redefinition of the spaces of bench-hangers. In the entrances to welcome, to show and hide what is too private to be exposed to external eyes and in some cases, to leave room for the sanitation procedures that we have had to introduce also in our private life.

SHOOTING 2021

Torna anche quest’anno Arts & Fashion con stilisti emergenti e nuovi marchi dal mondo della moda, esclusivamente Made in Italy, fotografati da grandi professionisti in locations prestigiose ed uniche nel territorio lombardo. Affiancate alle creazioni  Made in italy strutture storiche con i loro racconti. Un ulteriore veicolo di promozione per la Lombardia sempre più al top a livello turistico e meta ricca di affascinanti strutture storiche.

Arts & Fashion, come sempre, oltre a modelle e volti del territorio, vede diversi partner ed imprenditori delle diverse province.

Il “First Shooting” si è svolto nella giornata di ieri a porte chiuse  nella prestigiosa cornice di Villa Verga Ciceri a San Fermo della Battaglia, che fu costruita nel 1690 dal vescovo di Como il cardinal Ciceri.  Alla sua morte venne ereditata dalla famiglia Ciceri. Nel 1820 venne ereditata dal barone Marcacci; passò successivamente alla famiglia Morettini e poi per eredità alla nobile famiglia Ponzone. Il nobile professore avv. Angelo Verga e la contessa Adalgisa Arborio Mella di Castell’Alfero la comprarono nel 1949 e vi trasferirono la loro residenza , e 1/3 della villa venne ceduto nel 1965 al nobile ingegnere Gianni Verga e dalla nobile Gianna Ruffoni.  Nel 1984 la villa venne ereditata dal nobile avvocato Pierfranco Verga Ruffoni Arborio Mella di Castell’Alfero,  attuale proprietario dove egli dimora attualmente.

Oltre a scatti nelle meravigliose stanze si è potuto usufruire dei giardini e dei colori autunnali affiancati agli abiti fiabeschi. La Villa accoglie nell’arco dell’anno è richiestissima per diverse realtà artistiche tra cui produzioni televisive e cinematografiche.

Arts & Fashion quest’anno andrà in scena fino alla metà di Novembre per poi realizzare anche il formato cartaceo diversificato per la promozione in ogni territorio. Anche quest’anno in vetrina sempre e solo Made in Italy.

A&F 2021

Fashion Week has ended and Arts & Fashion is back again this year. Outfits of emerging stylists and new brands from the world of fashion, exclusively Made in Italy, photographed by great professionals in prestigious and unique locations in the Lombardy region. The shooting will start next week to end in November, and as always will also see faces from the area that will become co-protagonists of the days.

WINE WEEK

Events related to wine find their spaces in the calendar despite the “virus”, and they do so by focusing on digital. Thus began the Milan Wine Week, which, which began on the weekend will last until 11 October in various locations in the city. A series of events, but also workshops, accessible remotely, designed for buyers stuck in their countries. Next important event in November in Verona, the Wine2Wine Exhibition & Forum, all conceived to react to an extraordinary situation by launching a strong signal on the international market for our Italian product.

PHYSICAL WEEK

Another important sign of recovery for Milan are the Fashion Week shows which ended today. It was the first “physical” event that showcased Milanese fashion after the lockdown, a set of events that were expressed live, but which also had an unprecedented online transposition. An original and unresolved Fashion Week, not only from an aesthetic and technical point of view, but an event that offered a broad interpretation of the challenges that, not just fashion, must and will have to face.

WELL BEING

It seems that the well-being of Italian consumers takes the environment more and more into account. In fact, salons offering natural treatments are increasing in the face of a growing demand for organic, cruelty free and in some cases even vegan treatments. In one year this type of offer has increased by 19 percent. To make its way among the preferences of consumers is increasingly agricultural cosmetics with products that are made with natural ingredients and with attention to the environment even in the packaging.

SILENT BOOK

Il Museo Bagatti Valsecchi celebra la fine di settembre e l’arrivo dell’autunno proponendo al pubblico attività già sperimentate con successo. Per i due weekend di settembre (18 e 19, 25 e 26), il venerdì e il sabato i visitatori saranno infatti omaggiati del Silent Book: un piccolo libriccino composto di sole immagini che accompagna a ricercare i particolari e gli oggetti della collezione durante il percorso di visita. Guardare il Museo con occhi nuovi, giocando a scoprire i dettagli e i colori degli ambienti e delle collezioni: è questo l’obiettivo del Silent Book, un piccolo libro realizzato nel 2006 grazie alla generosa sponsorizzazione della Fondazione Cologni dei Mestieri d’Arte, accessibile a tutti i visitatori perché privo di barriere linguistiche e culturali.

MYTH FOR STYLE

The summer now consumed has seen several anniversaries in the hotel sector, but the Hotel du Cap-Eden-Roc, an emblem of exclusivity and glamor in the heart of the French Riviera this summer celebrated its 150th anniversary in a renewed guise. It is located halfway between Marseille and the Italian border on the coast of the Riviera clearly identifiable by the pink plaster, a myth for style holidays. Always frequented, even recently, by famous people including Ernst Hemingway, Rodolfo Valentino, Picasso and many others. The architect Patricia Anastassiadis to celebrate the anniversary  has rethought some emblematic spaces finding a dialogue between past and present. Fascinating and exclusive to see.

QUALITY FOOD

The “Gastronomic September” will be in Parma until 27 September, a month of culture of good food, insights and initiatives related to the promotion of the excellence of the territory. The Gastronomic September 2020 focuses on the appeal of the gastronomic excellences of the Food Valley as a lever of territorial marketing: the trait d’union will be the culture of food, exemplified by the PDO Prosciutto di Parma and Parmigiano Reggiano, pasta and tomato supply chains, milk and anchovies . But not only! A dinner show with the opera director Gianmaria Aliverta and musical events in collaboration with the Teatro Regio di Parma are also scheduled.
The ho.re.ca operators will be the storyteller in the kitchen. from Parma, starting from the 30 restaurateurs of the Parma Quality Restaurants circuit.

IN SHORT

Today is the last day of August, and summer is almost upon us, the Italian cities have been emptied as always. But this year many have spent the summer in an urban dimension or only with short-haul holidays, perhaps a choice due to the consequences of Covid. However staying in the city was not so bad with aperitifs organized on the terraces of important Milanese hotels and picnics among the skyscrapers of City Life spectacularly organized by Peck. In short let’s face it, it was a good summer for everyone.