Lotto Sport Italia launches its new line, which represents the desire to mix authentic elements from the 90s with an extremely contemporary styling aimed at a new generation. The launch takes place through a short film, entitled The Runner, which sees the participation of international celebrities such as Vivi Marcucci, Hush and Gunther Celli, with the aim of telling the evolution of the brand through a union of fashion and sport, celebrating the contaminations, the multiculturalism and the most current urban pop trends.